Intuition based on knowledge and experience.
Giulia Burfeindt is a fully accredited Interior Design Professional by the SBID (Society of British Interior Designers).
Having had an affinity for art and design from a young age, Giulia began her career in stage and set design where her fascination for the way a space can narrate a story began, which later led her to study Interior Architecture.
Post graduation, Giulia gained a broad range of experience, from being part of a Swiss developer’s design team, to Lead Designer of a luxury development near Regent’s Park in London, to working in the naval industry, designing interiors for super-yachts.
Her understanding of every aspect of the process, love for proportion, colour and light, and her knowledge of materials, art and spatial design enable her to design and curate astonishing spaces which are both, functional and beautiful.
London, and beyond. Chic living backed by practicality and comfort.
Design, architecture and art.
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Designing with a local approach and a global mindset.
How would you define your signature style?
For me, the goal of each project is to convey my client’s individuality and taste whilst creating a contextual design. The style of each project depends on the client, the space and location. One of my favourite things about being an interior designer is that I get to immerse myself into a new storyline with each project and come up with new ideas and elements to create designs which are unique to each client, by conveying their story and aspirations whilst carefully considering the existing space and its architectural features. My own personal style is a mix of Mid-Century Modern with eclectic elements, warm colours and earthy tones as well as natural elements and unique art pieces.
Where do you find inspiration?
I find inspiration from a variety of sources, from art, architecture, nature and couture to the multitude of different cultures and people I encounter whilst travelling, as well as literature and music. Inspiration can be experienced through all the senses once you tune in, not just visually. Especially when it comes to understanding and creating particular atmospheres, I like to hone in on how certain places in nature make me feel and then dive into all the elements around me to analyse and later recreate these sensory experiences in my clients’ homes. Beyond having a keen eye for spotting inspiration, it is about digging deeper into what it is about a work of art or a space that makes me feel a certain way and which elements I can extrude and incorporate in a way that makes sense within the context of the design I am working on.
What is your guiding design principle?
Authenticity and Storytelling.
I believe every space and every person have their own unique stories and it is my job as an interior designer to listen, feel and understand, and ultimately help to define a clear storyline which visually manifests itself throughout the entire design. The storyline, context and function of each room inform the intended tone from which I draw colour and material palettes to manifest a deliberate atmosphere into each space. Proportion and lighting play a huge factor in this.
How do you tackle sustainability?
By focusing on longevity. This includes creating timeless interiors based on individuality rather than current trends, as well as selecting high-quality materials and craftmanship which stand the test of time.
What constitues a luxury home in the modern world?
In today’s world practicality, comfort and elegance are not mutually exclusive but are all key elements to each room of a home. Luxury is no longer about grandeur but rather about quality and personalisation, where every element of the space is tailored to the individual client and supports their lifestyle needs. Rooms need to be versatile as they host multiple functions and thus it is vital to design with an approach which makes the client feel truly comfortable in their home, whether they are relaxing with their family, working or hosting. A luxurious modern home is a place to live, entertain and showcase the owner’s personality.
What does contextual design mean to you?
It’s about designing a space which makes sense within the context of its environment. This starts by analysing the geographical location, through to its immediate environment and views, and identifying key architectural features and existing elements. These need to be the starting points in any project, in order to create designs which forge a symbiotic relationship between all the elements within a space.
How does Art influence your designs?
A lot of my clients already have existing art collections which they want to showcase. These are often a great starting point to the design process, and will inform the materials and furniture pieces chosen for the project. Often times, I source art and design pieces for clients and combine these with carefuly curated material palettes and other unique pieces to create interesting and harmonious spaces which embody the character and story of the owner.
Have you always wanted to be an interior designer?
I was born a creative and have experimented with pretty much every medium you can think of throughout my early years. In high school, I was very focused on theatre and visual arts, where I would write and produce surrealist short films which were heavily reliant on the visuals, namely production design, set design and costume design. When I first started university I initially studied fashion design but being in London I got inspired by the astonishing interiors this city had to offer, from hospitality design to historic buildings, noticing how buildings just a few blocks apart were hosts to completely different worlds. This made me realise that interior design not only combines all my passions (design, materiality, colour therapy, art, storytelling..) but was also probably the most immersice art form there was and so I quickly changed courses and am grateful for that decision every day. Even within this I industry I gained experience throughout various avenues, from hospitality and commercial design, to working in luxury development, private residential and yacht design to finally opening my own studio which allows me to work directly with end clients and manifest their individual narratives into their spaces. My curiosity and ability to take lessons and influences from all walks of life and design have broadened my horizon immensely and given me a wider skill which enhance my technical and creative abilities.
